Avoid photography that causes silhouettes
Brand Imagery
Photography overview
The following is the photography style for the Masarra brand.
Photography is a key component for the brand and whenever possible the brand style should be implemented to ensure a cohesive and recognisable look across the brand marketing and comms.
The photography style is based on capturing the moments that cause our senses to be heightened, engaged, and become present in the moment. The photography should feature the duality of capturing the scene that a person may be in, and the feeling that they are getting from being present in that moment, destination or experience.
Below are a range of examples of capturing this duality, through extreme close-ups of an individual in a moment – for example someones eye in focus or the goosebumps on someones skin, used in conjunction with the location they are in – which reflects the delight, emotion or reaction they are feeling at the given location.
The photography has been paired up to show this duality and can be used in conjunction with the Masarra Lens device. The combinations of images shown are just a selection of examples and should be expanded upon across all brand marketing and communications.
Photography style
The following are a range of attributes that all Masarra photography should aim to feature or capture. This is purely a guide and creative judgement should be used to assess what is suitable for particular subject matter or content type.
As the nature and subject matter of the photography is wide and varied, the photography style is relatively open in terms of how the content is shot. However there are certain principles and exceptions which have been listed further below in the guidelines.
Core photography principles
- Ensure photography brightly lit, using natural lighting, and full of colour and richness in terms of hue, saturation and tone
- Ensure photography features people of a wide range of communities, cultures and ethnicity
- Ensure people are in their natural state, and not in a posed state
- Ensure the people are given context in the environment they are situated in
- Ensure the environments captured feature themes or moods that are either exciting, enticing, engaging, unique, or curious
Experience Abu Dhabi Imagery
The following are a shortlist of images that can be accessed from the Experience Abu Dhabi portal. These images should be used in conjunction with the brand image style of capturing the senses and moments of detail and memories across the entirety of the brand.
Photography don'ts
The following is a few examples of what not to do with the Masarra brand photography.
Avoid photography that features brands or messaging that is not part of Masarra
Avoid environments or spaces that are devoid of people
Whenever possible, avoid photography with overt show of bare skin.
Avoid overtly posed scenes
Avoid nighttime photography unless it is suited too the subject matter of the content featured
Avoid dark photography in outside environments
Do not use Black + White photography
Do not use photography with overt colour filters or colouration techniques
Avoid photography with bad weather
Avoid moody or sad facial expressions
Avoid abstract photography
Avoid overtly stylised wardrobe for models featured in photography
Avoid colourised or light effect photography
Avoid photography featuring a single model or environments that are devoid of context and character
Avoid showing the use of contrabands such as drinking or smoking